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Our goal is to document and create a historical record of times past by sharing something inanimate with you and bringing it to life. History can tell us a story if we let the images speak. You will see a glimpse into life in the early days of Portland, and its surrounding communities.

PdxHistory.com is a portal into the past, as immortalized in post cards and pictures. Starting with a few glimpses into Portland History and that of the Oregon Coast, this experiment has grown to include a glimpse into the past for some of those places we loved to visit – New York, Yellowstone, San Francisco and Seattle.

Grab your mouse and let your fingers do the clicking as we journey into the past. You will see and experience a slice of life from early in the 20th Century. Unfortunately, many of the icons that shaped our lives so much are only a fading memory.

Post cards as we know them, were first published about 1901. Prior to that time, there were smaller trade cards as well as postal cards which usually carried advertising or printed messages. Trade cards became popular with the enterprising merchants who distributed them from the 1870s to the 1890s. With the advent of the camera, which was developed in the mid-1800’s, stereo-optic views followed in the 1880s and later the post card in 1893, history would be forever immortalized in print.

Artist’s conception of Portland’s Council Crest Amusement Park on a Mountaintop

The new art of photography spawned the inexpensive post cards and, even earlier, stereo-optic view cards, which enabled many people at home a glimpse of the places where friends and family members lived, worked and visited across the world.

Post cards became a standard-sized medium for communication, advertising and promotion. Having been mass-produced in Germany using highly advanced methods of lithography, post cards became very popular at Coney Island in New York, where over 200,000 post cards were postmarked on a single day in 1906. Post cards became the calling card for cities, towns, businesses and roadside attractions. Souvenir shops sprang up all over the country to sell post cards that extolled the virtues of their corner of the world.

Nearly all of the lithographed post cards were made from a photograph. Through the process of color separation, the enlarged photographic image is converted into many thousands of tiny dots with the use of filters. The dots are used to shade in the varying colors of ink as they are printed.

You can explore some of my favorite post cards, Amusement Parks, Trains and Department Stores. You can take a tour of North American Train Depots and Ripley Odditoriums. You can also view a glimpse of historic Seattle. If you like a good scary story, don’t miss the Haunted Light by the Sea. You can also visit New York’s Rockefeller Center, Subways and Amusement Parks.

Rose Festival time comes in late Spring as the roses begin to bloom. Portlanders pause in their everyday pursuits to celebrate a mythical Kingdom that is ruled by the Queen of Rosaria and her Court who each represent one of Portland’s High Schools.

The Rose Festival spans over a month, mostly during June and it includes several parades (including the second largest floral parade in the nation, the Grand Floral Parade; an all-Children’s Parade and the night-time Starlight Parade), as well as numerous other events.

Portland Radio Historian Craig Adams has written a history of Rose Festival Broadcasts.

Royal Bakery wagons lined up as they began their daily deliveries

Some of Portland’s more memorable restaurants and confectioneries included the Hazelwood Cream Store, Royal Bakery & Confectionery and Simmons Hillvilla. Portland had several drive-in eateries. There was Waddles and Yaw’s Top Notch to name a couple. Unfortunately, these places will forever be nothing more than a fading memory.

Portland’s Jantzen Beach Amusement Park was known far and wide for the huge Dipper, the biggest coaster in the West. 

Portland had several prominent Amusement Parks. The only one that survives today is Oaks Park, which was Portland’s first, opening in 1905. Council Crest Amusement Park opened in 1907; Columbia Beach opened in 1916. Blue Lake Park opened in 1925; Portland’s most famous park, Jantzen Beach, opened in 1928 and the mysterious Lotus Isle opened in 1930.

If you said “Meet me under the Clock”, all Portlanders knew you meant the clock in the middle of the main floor at Meier & Frank. Before Clark Gable met fame and fortune in Hollywood, he sold neckties at Meier & Frank in Portland. Meier & Frank was purchased by Macy’s who recently reopened the store after a makeover. (Stephen Kenney Collection)

Portland was home for a number of department stores over the years. But sadly, they only exist in memory. There was Lipman & Wolfe Company and Olds, Wortman & King, as well as Roberts Brothers, Holtz, and Eastern Outfitting Company to name a few. When Macy’s absorbed Meier & Frank in 2006, Portland lost its largest and most wonderful department store ever to claim Portland as its home.

After 149 years, Meier & Frank closed and a grand legacy of Northwest Style and Tradition faded into history. Another grand department store, Chicago’s Marshall Field’s and nearly 30 other regional department stores ceased to exist on that fateful day in September 2006. Macy’s has become a nationwide powerhouse with 850 stores from coast-to-coast.

Seattle was home to two very powerful department stores through the years that lost their ability to attract the City’s shoppers and have faded into memory: Frederick & Nelson, which became a Premier Division of Marshall Field’s in 1928 and closed in 1992 after 100 years with two decades of local ownership which failed to keep the Northwest’s Premier Store alive; and The Bon Marche’ became Macy’s Northwest in 2005. Today, there are only a few Department Stores still in business. The Store of Stores, Bloomingdale’s, which is owned by Macy’s, is gradually expanding Westward from New York with 40 stores.

Macy’s reopened their Flagship Store at Meier & Frank Square in the first five floors above ground and one below. The seasonal Santa Land is back in a new location after a year’s hiatus for remodeling. They have moved to the lower level with Furniture, Mattresses and the sparkling new rest rooms. Beyond the rambunctious Reindeer in their stalls, Santa greets the kids and poses in photos with them. Two of the Cars from the Monorail are the centerpiece of the Monorail Memories room that is a tribute to Meier & Frank. Parents take pictures of their kids in the cars. There are a number of pictures on the walls with views of Meier & Frank through the years. The ten remaining upper floors were renovated and converted into the new The Nines Luxury Suites Hotel which opened in October 2008.

Brooks Brothers has added excitement to The Galleria. With fresh, traditional offerings for men and women, Brooks Brothers fills nearly the entire south side of The Galleria. Abercrombie & Fitch caters to the college crowd with two levels on Morrison & Broadway, just north of Nordstrom. Saks Fifth Avenue anchors the “Crown Jewel of Portland” with two stores at Pioneer Place which is opposite Macy’s. Ikea anchors Cascade Station off Airport Way where other stores continue to open. Bridgeport Village has had a few new openings as well. Watch for a make-over of Jantzen Beach later in the year.

Portland’s roots can be traced to its neighborhoods and surrounding communities. As each settlement or town was established, a Post Office would be built there and cancellation stamps were issued to identify the sending post office. For a few years, around the beginning of the 20th century, the sending and the receiving post offices would each stamp a cancellation or postmark on every piece of mail. See Hollywood for our newest chapter. Lents was added recently.

Most of these towns grew up along the streetcar and rail lines. Towns such as Bull Run and Estacada were built so the workers who built and maintained the power generating facilities could live near the dams and power houses. Sellwood had a large blue-collar district; it was home to several mills and manufacturing plants as well as the Sellwood Car Barn where Portland’s Interurban Streetcars were housed and maintained.

Agricultural enterprises were plentiful in Gresham. There were many berry growers, fruit and vegetable truck gardeners, nut farmers and nurserymen. There were dairymen and cattle ranchers as well. They utilized the streetcars and later freight trains to ship their goods and bring them their fertilizer, feed and supplies.

St. Johns was site of many manufacturing plants and mills. There was easy access for marine traffic and exceptional railroad facilities. The Portland Woolen Mills had originally been located at Sellwood, but after a disastrous fire in February 1904, they moved to St. Johns and built a new plant.

 Early view of the newly opened Hotel Kenton as sidewalks were being constructed in 1908

Kenton’s Rail Yards helped to make the town an industrial area. It became even more famous as Cowtown when Swift Packing Company set up shop opposite Hayden Island on the Columbia Slough in 1909. Swift employed over 600 workers and they butchered more beef in Kenton than in any other town in the Northwest. When the cattlemen brought their herd to market, they lived it up in Kenton. As Portland grew and expanded, it annexed many of the smaller towns into the city limits.

When the unpaved Columbia River Highway opened in 1915, it provided a way to drive to to the popular Chanticleer Inn. Prior to that time, you had to ride a steamer or catch a train and endure a steep climb up trails through the forest on the cliffs above the Columbia River. Other roadhouses were built along the highway and they served up the best food. A drive out the highway would not be complete without a fine dinner at one of the large and popular inns. The roadhouses gave the weary travelers a place to get refreshed and they offered up breath-taking views of the Columbia River Gorge.

The rich and famous people of the day, from Hollywood to the East Coast, drove 25 miles east of Portland to The Chanticleer Inn, The Crown Point Chalet, Forest Hall, Multnomah Falls Lodge and The Columbia Gorge Hotel in Hood River. Not wanting their patrons to crash after enjoying a fine meal, most of the roadhouses refused to serve alcoholic beverages.

Early pioneers who saw Mt. Hood for the first time marveled at its captivating beauty and they were drawn to the perpetually snow-covered mountaintop. Mt. Hood is perhaps the most popular mountain in the Western Hemisphere. It is the second most climbed mountain in the world after Japan’s holy peak, Mt. Fujiama. Legend has it that if the mountaintop is covered with a cloud or hood, it will rain. If there is a ring of clouds around the collar, it will be fair weather.

Throngs of people watch from the rooftop of the new Portland-Columbia Airport as a plane takes off in 1940.

Unfortunately many of the icons we have tried to share with you no longer exist or they are a mere shadow of what they once were. Our leaders rarely have had the foresight to fight to save the things that shaped our past and impacted our lives so much. Many of these icons are left to exist only in memory. To venture forward, visit our site map,

Last updated January 16, 2012

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