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KOIN Radio signed on the air in Portland on November 9, 1925 as KQP and it was founded by Harry Read. C.W. Myers was the Business Manager at The Portland News and he was responsible for the operation of KQP. The call letters were changed to KOIN on April 12, 1926. On June 21, 1926, KOIN moved to new studios in The Heathman Hotel from its previous location in The Portland Hotel. KOIN soon outgrew its studio space in the basement of The Heathman Hotel and on December 17, 1927 KOIN moved again to new studios in the New Heathman Hotel.
The Portland News purchased KOIN on November 8, 1926. Then on February 28, 1931, The Oregon Journal acquired KOIN and C.W. Myers became President of KOIN. On September 22, 1932, KOIN acquired a sister station, KALE. In 1933, KALE moved into the KOIN studio complex. With the additional station, more studio space was needed. Between 1933 and 1939, the Mezzanine of the New Heathman was was modified several times to accommodate the growing stations. In 1940, the studios were described as “the finest broadcast facility in the country.”
Live music made up 8 out of 12 programs during the day and KOIN maintained its own orchestra of versatile musicians and in the early days. The first conductor of KOIN’s Orchestra was Mischa Pelz. Live music was featured four hours a day during the first two months on the air and within six months, it was featured as much as eight hours a day. A new pipe organ was purchased in 1926 for $25,000 and it was installed in the hotel studios. Live music was KOIN’s mainstay. KOIN’s staff of performers and musicians was larger than all of Portland’s other stations combined.
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